PACIFIC & DRIFTWOOD SWIMWEAR

Pacific & Driftwood is a luxury swimwear and lifestyle brand based out of Los Angeles, CA.  Inspired by individuality, modern gypset flair, rock & roll attitude, high fashion sensibility and versatility, PxD creates designs for the stylish, modern and confident woman that doesn't follow trends, but sets them.

HAMMOCK SHOW VIDEO INVITES

The Miami Hammock show is a yearly tradeshow show event for swim brands to showcase and preview their new collections in front of buyers and press.  As part of an email evite campaign, we decided to create a series of videos to use as the invitations to PxD's suite in the W Hotel this past year to send to editors and buyers instead of the typical email invite.  PXD hosted a preview party for buyers and press and had Chateau D'Esclans Champagne sponsor the event.  As part of a co-branded campaign, we conceptualized, art directed and shot 3 videos, two of which were 10 - 15 second teasers that were emailed to the list of attendees as well as featured on our social media feeds a few weeks prior to the main video invite, which was then sent along with a email evite as well to outline the details of the event.

PxD + THE WANTED CREATIVE

Working closely with the Head Designer, we collaborated to create, design, film and photograph content to create the brand voice and image that is Pacific & Driftwood Swimwear.  From social media content creation and management, website design and e-comm development, to brand/lifestyle photography, videography, and working with influencers and PR campaigns, we made sure that the brand story was consistent throughout.